IHNA has an all-new logo!
We are happy to unveil our new branding, with our new logo being the focus of IHNA’s brand identity. With this new branding, we seek to convey the transformation that IHNA has undergone over the past few years. IHNA has grown considerably in stature and size, and we felt the need to establish a new brand identity that conveys our ideals in a better way.
Our new colourful logo graphically symbolizes all that we do already, and all that we strive to achieve. Incorporating elements of Australian landscape and culture, the logo has the image of a kangaroo, amid rings or dots which traditionally represent a water hold. These together signify a source of life, vitality and nurturing amidst the harsh desert landscape.
The colour swirls around the core represent diverse landscape components: sun, desert, vegetation and sky. The shapes are reminiscent of a boomerang, underlining the signification of Australian identity. At the very centre of the logo is a heart symbol with a superimposed healthy cardiac rhythm graph, indicating healthcare and nurturing. The red of the heart represents life, which is sustained by the landscape.